Is your site optimized for the most effective keywords for your business? Many times, the keywords that we think are the most relevant to our business aren’t necessarily the keywords that people are typing in the the search engines.
Any effective search engine optimization campaign MUST begin with thorough keyword research. If you’re optimizing for the term SEO Firm and people are searching for the term SEO Company or SEO Consultant, you’re not going to get much traffic no matter how high you rank for your keywords.
We do an extremely intense keyword research that not only targets general traffic, but also traffic that is most likely to convert. After all, what’s ranking without traffic and what’s traffic without conversions?
Once you’ve identified the most valuable keywords for your campaign, you will have the foundation with which to start Title/Meta Optimization and Content Optimization to start your organic search engine optimization campaign.