Permission based email marketing has been hailed as a way for marketers to succeed in a world increasingly cluttered with marketing messages.
Permission based email marketing is a form of marketing that potential customers opt into. Typical users include both Internet retailers with opt in newsletters, coupons, special deals, and email as well as brick and mortar retailers with catalogue distributions and other direct mailings.
Using permission based marketing is based upon an extra layer of trust your customers have in you and it ensures your marketing dollars are spent on the potential customers who will have elevated conversion rates due to their stated interest in your products.
Some forms of marketing are intrusive to customer’s lifestyles and they could cause unwanted negative stigma. Here’s how you can leverage the power of permission based marketing to expand your business and avoid the stigma.
- Do you send emails to remind your customers to schedule their appointments before a busy month?
- Do you send emails to educate your customers about the benefits of your products and services so they are ready to buy when the right time comes?
- Do you send emails to ask your customers for honest feedback, suggestions, referral, and reviews to continue improving your products and services?
- Do you use email communication to build and maintain a long lasting relationship with your customers?
- Do you effectively capture your customer’s email addresses on your website to build and promote your marketing campaigns?
>>> Now imagine being able to do all this and much more, ALL on autopilot, without having to remember to send out each email.
>>> Now imagine being able setup all of your emails messages for a whole year and get back to focus on your business.
>>> Now imagine having noticeable increase in service sales, product sales, and gift certificate sales this year.
Whether in-store or face-to-face, sales and service is important but it is even more important to continuously stay in contact with your customers, getting them to come back to the store or calling back for more services, getting them to buy more products and services not only for themselves but for recommending their friends and families. Repeat business, up-sells, and referrals are the most important factors in building any successful business.
TH Web Consulting’s Automated Email Marketing Program is here to help small businesses setup very sophisticated and powerful email campaigns. You will be able to setup email capture web page and setup automated emails to be sent out for an entire year if you choose. This is truly a powerful relationship building program, a 24/7 sales and relationship building machine that is helping you generate more sales, more repeat business, more up-sells, increase your customer base without lifting a finger.
Permission Based Marketing Program Features
If you already have an email list, we will import the current list into the Automated Email Marketing Program for you.
If you don’t have an email list or web page to capture email addresses from customers, we will work with you to setup landing pages to capture email addresses and build your own email marketing list.
You can send out as many emails as you’d like, any day of the year.
No email list is too large or too small for us.
We will guide you through the best email marketing best practices, examples, and calendar of national holidays and special observance days/months and work with you to setup emails for seasonal marketing campaigns.
We will work with you to create creative reminder emails, effective up-sell messages, how to get higher email opened and clicked through rates.
We will give you guidelines on how to track effectiveness of email campaigns, how to best capture email address on your website, how to effectively send out emails that has valuable information and always keep the customers interested and how to retain them on your email list as long you can.
We will design a professional HTML email template and email capturing web page for you. Once your permission based email marketing campaign is setup and scheduled, all emails will be sent out automatically.
How Our Program Works
After you sign up with the program, we will send you a questionnaire
This questionnaire about your business includes a list of questions on your current email marketing program and how you are capturing email addresses on your website. This will help us get you migrated into our platform easier without you having to do anything. If you do not have an email list currently we will get a better screen shot of your business and how to proceed.
We will then setup some sample email templates and lead capture landing page templates that you can select from and we will help you design your very own customized emails and landing page.
That’s it, once all the emails are written, the form to capture new emails are setup, we will setup the system to automatically send out emails for the forseeable future.